Dąbrowska, Justyna; Lopez-Vega, Henry; Ritala, Paavo (2019). "Waking the sleeping beauty: Swarovski's open innovation journey". R&D Management. 49 (5): 780. Penelope Cruz's Atelier Swarovski Kewelry Campaign Is Fire". Us Weekly. 30 January 2019. Archived from the original on 7 August 2019 . Retrieved 7 August 2019. Swarovski's Communications and Branding Business has successfully placed Swarovski crystal in a number of films, theatre productions and fashion shows over the last hundred years. In 1994, historian Horst Schreiber wrote about Swarovski's past but was not granted access to company archives. [27] The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry, watches and accessories; Swarovski Optik, which produces optical instruments such as telescopes, telescopic sights for rifles, and binoculars; and Tyrolit, a manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines.

London Fashion Week - Swarovski". Archived from the original on 7 August 2019 . Retrieved 7 August 2019. Swarovski is now run by the fifth generation of family members. [3] It has been announced, however, that for the first time in the company's key history, senior management positions will come to be fulfilled by non-family members during the course of 2022. [1] History [ edit ] Daniel Swarovski (1862–1956), the founder of the company Feller, Madison (29 January 2018). "Rihanna's Grammy Dress Had 50,000 More Crystals Than Her CFDA Naked Dress". ELLE. Archived from the original on 7 August 2019 . Retrieved 7 August 2019.London Design Museum's Swarovski Exhibition Features Light Painting, Holograms and Other Mind Blowing Digital Technologies". 3 September 2012. Archived from the original on 7 August 2019 . Retrieved 7 August 2019. In 1899, it first used the edelweiss flower in its logo and expanded to France, where it was known as Pierres Taillées du Tyrol ("Cut stones from Tyrol"). In 1919, Swarovski founded Tyrolit, bringing the grinding and polishing tools from the crystal business into a different market. [7] In November 2014, Victoria's Secret revealed a redesign of its Heavenly Luxe perfume bottle with Swarovski crystals. [44] Sponsorship and crystal product placement [ edit ]

All sculptures are marked with a logo. The original edelweiss flower Swarovski logo was replaced by an S.A.L. logo, which was replaced with the swan logo in 1988. [29] a b Szmydke, Paulina (28 February 2014). "Viktor & Rolf to Design for Atelier Swarovski". WWD. Archived from the original on 9 April 2014 . Retrieved 28 February 2014.

Notes

the 2004 film The Phantom of the Opera, in which the "standing model" of the chandelier was composed of Swarovski crystals; Keys, Vanessa (13 November 2017). "Ever wanted to know what 600,000 Swarovski crystals looks like?". Swarovski annually hosts the Designers of the Future Award in recognition of young and up-and-coming designers. [68] The previous winners of the Swarovski Designers of the Future Award include influential designers and architects: Ross Lovegrove, Greg Lynn, Troika, Fredrikson Stallard, Erwin Redl, Eyal Burstein, Asif Khan, Guilherme Torres, Jeanne Gang and Mexico City-based global architecture and design practice Fernando Romero Enterprise (FR-EE). [69] The 2018 winners were Frank Kolkman, an experimental Dutch designer focused on robotic technologies; Study O Portable, a research-based Dutch-Japanese practice making objects about the designed environment, and Yosuke Ushigome of TAKRAM, a creative Japanese technologist specializing in emerging technologies. [68] Gallery [ edit ]

Royce, Aaron (17 May 2021). "Swarovski's Giovanna Engelbert Talks Jewelry, Inspiration, And More!". The Daily Front Row . Retrieved 22 September 2021. The contemporary Swarovski company commissioned historian Dieter Stiefel as "a step towards dealing with our history in a serious and very pro-active manner," board spokesman Markus Langes-Swarovski said in 2018, however the study was not published because, Langes-Swarovski said, "Swarovski is a company that generally tries to keep the owners' personal stories largely out of the public eye because it does nothing for the business." [28] Products [ edit ] Beetle designed as bottle opener, Swarovski, about 1978, made of rhodium and crystal glass Container with "potlid", Swarovski. Made of crystal and opaque glass Candle holder, crystal glass, Swarovski Mawi x Atelier Swarovski a b Magazine, Wallpaper* (19 April 2018). "Designers of the Future award winners announced in Milan". Wallpaper*. Archived from the original on 7 August 2019 . Retrieved 7 August 2019. The Swarovski glasses collection is characterised by its bold, diamond-like shapes and eye-catching details, each design representing the brand's heritage. Swarovski crystal overlays and temple details make these optical designs practically jewellery, drawing inspiration from their stunning Swarovski jewellery counterparts. Beautifully crafted acetates and striking gold and silver-tone metals are accented by crystal designs and subtle styling to exhibit a feminine charm.The Swarovski Group includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Swarovski Gemstones (synthetic and natural gemstones); and Swarovski Optik ( optical instruments such as binoculars and rifle scopes). Advanced Crystal Lead Free Crystals | HARMAN". www.harmanbeads.com. Archived from the original on 20 March 2020 . Retrieved 7 April 2020. Beghelli, Chiara (5 March 2021). "Swarovski vira verso il lusso e non esclude più la Borsa". Il Sole 24 (in Italian). Milan. p.30. The Film and Stage History of Beaded Jewelry - Superstar Swarovski Crystals". SWCreations. Archived from the original on 7 August 2019 . Retrieved 7 August 2019.

The 2018 production of Dreamgirls incorporated one million Swarovski crystals into the production, adorning 275 costumes and three crystal curtains. [52] Music tours [ edit ]Theodosi, Natalie (5 March 2020). "New Accessories Players to Watch in Paris". WWD . Retrieved 6 October 2021. Szigetvari, András (23 December 201). "Swarovskis Kampf mit seiner NS-Vergangenheit". DerStandard.at (in German). STANDARD Verlagsgesellschaft m.b.H. Archived from the original on 26 December 2019 . Retrieved 25 December 2019. Tube, Stage. "VIDEO: Get a Look Behind the Scenes at the Costumes of DREAMGIRLS". BroadwayWorld.com. Archived from the original on 7 August 2019 . Retrieved 7 August 2019. Liberace – From Bluthner to Baldwin Crystals – "Mr. Showmanship" ". Europianos . Retrieved 22 November 2021. Krämer, Peter (2004). "The Many Faces of Holly Golightly: Truman Capote, Breakfast at Tiffany's and Hollywood". Film Studies. 5 (1): 58–65. doi: 10.7227/fs.5.5. ISSN 2054-2496.