Key Person of Influence (Revised Edition): The Five-Step Method to become one of the most highly valued and highly paid people in your industry

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At the centre of every industry you will find an inner circle of people who are the most well known and highly valued people. They are the key people of influence (KPI). They: People wanting to improve their business and not sure how to best make the use of the opportunities available to them in this day and age (e.g. social media, networking, global economy, self-publishing and other opportunities). At KPI, we believe when you get asked the question “What do you do?”, your pitch is the ONLY answer.

We’d experienced good growth in the business. Our client numbers had been good, and our team kept growing. But after four years of working on the business, I still didn’t have the reach that I wanted, and I didn’t have any idea about how to make the type of impact that I wanted to make. I realised that we were spending so much time getting new clients all the time, and although our client numbers were growing, it seemed like an endless process and I wanted to be able to do so much more. Parts of business you love, parts that drain your energy and parts you hate. Can look for clues in your hobbies. Position yourself as KPI - attract opportunities, connections and resources. Can do what you love and get paid what you are worth. People who are doing what they love are the ones who are thriving. Finally, be specific, be bold and be clear about what you want and why. Once people know why you want to do something and what it will do for others, they will start to follow your vision. Economy, environment, technology and global mindset has shifted rapidly in even just 5 years. Have to shift your business model etc. Your best thinking 5 years ago is your baggage today.

Industry Profile

It’s not that hard to become a Key Person of Influence and it certainly doesn’t take years to achieve. There are just five things that you need to have in place to demonstrate that you are a Key Person of Influence: I've encountered a couple of comparable systems which are basically the same and I think that the KPI approach is simpler, comprehensive, and very positive in it's approach and values. The difference between the successful people on the planet is not functionality, it’s vitality. Functionality is about performing a task well, whereas vitality requires you to be energised and joyful." This book is one of those that I consider to be a personal book of change. A fundamental shift in terms of how I look at things. In 2001 I read the E-Myth, I then left my job and went out and started a multinational franchise based business that became one of the Fastest Growing Businesses in Canada. You’ve probably been asked this question a million times. By your clients, at the gym, by your cab driver and even at bars & restaurants. But what answer do you give them?

I like the questions and exercises at the end of each chapter. They force you to stop, think and reflect instead of sailing through chapters reading but not asking yourself questions to explore your beliefs. The book is perfect for anyone who is keen to clarify and define their position in their industry and become someone who is recognised for the work they do and the person they are. An hour of inspiration is worth more than a week of drudging on. A day of creativity will do more for your career or business than a month of hard work." There were many moments within the book that justified reading it, one of my favourites was the statement that Key Persons of Influence look for partnerships and not for clients. A real game changer. In truth, I can’t see how any entrepreneur would not get value from reading this book and gain some useful hints and tips to improve their personal brand and develop their business.

Powerful Partnerships.

We were just starting out and the idea of having all the assets Daniel was talking about like books, videos, blogs and everything online, seemed just so, so far away. Partnership – The ability to structure and maintain strategic relationships that benefit everyone involved. Become a Key Person of influence is an inspirational and easy read which outlines essential steps to establishing yourself as a vital player within your industry, opening up new opportunities, connections and meaning within your current industry. You need to get across that the problem impacts more areas of life than one might first think. You need to project forward into the future and stipulate what can arise if this problem isn’t dealt with. For your pitch to have real power and value for others, they need to see your idea is inspired by a genuine insight.

For me, the most compelling parts of the book centered on the author's Ch. 1 discussion around functionality versus vitality as well as his approach around building a compelling pitch. His chapters on Product and Partnership wander a bit and may be too narrow for many to apply to their areas of focus. The section on building your Profile is pretty good but seems redundant to some of his earlier points. As a published author, I agree that a book can be a great project to undertake but I also know that it will be very difficult for many to actualize as it requires a real point of view to be meaningful and will almost never be a revenue generator by itself. Is your answer consistent every single time? Or do you tailor each answer according to the person who asks you? The book is aimed at people wanting to get ahead in their career, those or wanting to break into and dominate their industry and people who strive for success in their chosen profession and want to become entrepreneurs. People wanting to achieve success in their work, who define success as being highly respected and connected, well-paid and having lots of opportunities. People wanting to see their name in shining lights in their industry. If you see yourself working hard, take a break and read this book. It will give you a different frame of mind and a different way of doing things.It's professional development with a punch - skip the slogging it out with the crowd, and focus your efforts where they'll go a long way. When you know the foundations of your pitch, life and business gets easier. With strong foundations in place, you can easily give a talk, write a brochure, create a new product, author a book, record a video or do a deal.